Dan O’s Seasoning My client was witnessing massive growth while still packaging under their original design system. I collaborated with their brand team to prioritize their most significant brand identifiers, as well as increase identification and allow for new sub-flavor product lines. The ch

Boneyard Beer Craft Beer Packaging There are distinct advantages to being a draft-only brand. When COVID-19 quarantine protocols took those opportunities away, I was called in to lead a storied brand to the retail shelves. This meant a packaging design system and support materials would all have to

Tropical Fresh IPA The brand management team identified an opportunity to acquire a larger share of the IPA market. I was called in to lead the art direction and production design of the project to completion from packaging, point-of-sale, and key visuals. While meeting objectives outlined to me by