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Hot Ham Water

Local entrepreneur and BBQ enthusiast seeking to start up a line of spice rubs and sauces reached out to me for help with their logo. They already had a concept, but they needed help fleshing it out into a legitimate and professional brandmark. I was able to illustrate the proposed mascot into a convincing perspective along with outstanding custom lettering to make this brand one of a kind. My client left the engagement with a suite of logos from vertical to horizontal and corresponding tagline capability.

Before and After

The previous logo featured inaccurate perspective and some rather uninspired typography. My process revitalized it with professionalism and distinction.

hhw-before1
hhw-after1

Logo Design System

My client was eager to move into the merchandising space, as such, we created many options from a round crest for hats, to stacked and horizontal outputs for all manner of usage and color background. Not to mention one ink color options for the most efficient means of production.

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