Spark E

My client came to me with an existing equity in the way of a logo and some branded apparel. From there, we were able to build out a fully fleshed brand with activation tactics for digital marketing. The engagement began with a brand workshop session, wherein we charted the company’s unique value proposition. Once we reached agreeance, the results were formalized as a brand guideline document. From there, we began to deploy our brand’s strategy and art direction across branded email campaigns, social media and print collateral. An incredibly successful effort, our presentation got us in front of VC companies and on the path to funding.

Brand Guidelines

Spark E had a logo, but no brand to speak of. I began the engagement with an exercise in collaborative brand building. We staked out a UVP for Spark E and so many creative insights developed along the way, like our new tagline.

Tradeshow Materials

Followers are hard earned in the beginning, but, thanks to an amazing booth experience we were able to impress and leave an impression on potential partners and customers.