This project involved developing a brand identity for a British-inspired pub seeking to convey its unique values and vision. The challenge was to capture the essence of a traditional pub while highlighting its modern, inclusive atmosphere and commitment to social good. To achieve this, I created a logo that blends familiar British symbolism with elements representing global unity and peace. The design incorporates the iconic Underground symbol, instantly recognizable as a hallmark of British culture, while a globe and peace sign subtly convey the pub’s dedication to fostering a welcoming space for diverse perspectives and respectful dialogue. The result is a distinctive and memorable brand identity that effectively communicates The Commonwealth Pub’s commitment to both tradition and a forward-thinking vision.

This project also included the development of a comprehensive brand guideline to ensure consistency across all platforms.