Every year, Deschutes Brewery participates at Pride Week in the downtown city center. This time, we decided a beer launch tie-in would be a great feature to this event marketing. The concept of a brunch beer featuring a take on the beverage, a beerlini, was brought to me. I accomplished an airy brunch time feel with a strong reference to the community via script hand lettering and rainbow imagery.
April 27, 2023