Clover Cuts is a barbershop in Bend, Oregon with an inclusive and alternative take on their experience. Specializing in mullets as well as traditional haircuts, they are here to provide a wonderful environment of lively conversation and unique haircut services, as well as more traditional fare. While working with the client, we came up with the concept of luck and magic as the guiding forces for the brand design. As such, the resulting mark incorporated the suit of clubs to reference a clover, a pair of shears cleverly worked in, and iconography that reflects their services of shaves and cuts. All in a convenient, bohemian package.