Breaking into a new product type can be a branding challenge. Boneyard came to me with their newest launch, a pilsner departure from their hoppy IPA offerings and we had to discover how to differentiate. Starting off with a collaboration was one such piece, the other was choice in coloring. Opting for colors (white, gold) common to the lager beer category, we were able to create a branded interpretation of this traditional beer style and can treatment.