Oregon’s number one on-premise craft brand was met with a rude awakening during the pandemic. Within the space of a year, this brand would need to make the switch to packaged, off-premise sales. I banded with leading figures at Boneyard and Deschutes to complete this project, playing a key part in opening up a massive revenue stream for my company. Hours of tight collaboration even resulted in another amazing outcome; we made some great new friends along the way.