In order to fill a niche in our portfolio, we set out to create a beer and a brand. Working within our IPA brand family, there was a bit of trouble identifying a final graphic technique to juice our beloved hop. A litany of ideas were presented until the wave direction was chosen in order to communicate this fresh brand. Once the concept was minted internally, we enlisted the help of Perspective Branding to source the artist and complete the packaging mechanicals.
Packaging Design:Perspective Branding
April 9, 2023